(of the group X-Clusive). While the two have collaborated musically, most "scandal" talk stems from unfounded rumors of an explicit video (a "scandal" in Pinoy pop culture slang) and recent defamatory comments made by battle rapper . 🛑 The 2025 "Tito Badang" Controversy
Over a decade later, the narrative was weaponized. In late 2025, during a podcast hosted by fellow artist Crazymix, and later via Facebook posts, Badang blatantly alleged that an actual, leaked adult video tape existed between Loonie and Hi-C. Despite parts of the podcast being initially censored, Badang doubled down on his personal social media pages following a separate rap battle "bid" against artist Apekz. The rumor spread rapidly across Facebook, YouTube, and the r/FlipTop Reddit community, morphing a fictional musical theme into a malicious personal attack. Understanding the Key Players Role in the Controversy Background / Context (Marlon Peroramas) Defamed Target
Analyze the behind Loonie's response track, "Final Word" .
Most community members now view the "scandal" as a "false crack" (fake news) that was simply repeated so often it gained a life of its own. loonie and hi c scandal
Several sources describe the RCB collective as a "child trafficking ring," and have accused Diamondsonmydick of pedophilia. It must be emphasized that these are unproven allegations found on fan-run sites like Last.fm and Genius, and have not been verified by any authoritative or mainstream news sources. The collective was active from 2016 to 2021.
The Philippine hip-hop landscape was shaken in September 2019 when one of its most prominent figures, Marlon Peroramas—better known as —was arrested in a buy-bust operation. Along with his sister-manager, Idyll, and staff member Hi-C , they were accused of selling high-grade marijuana in Makati City . The incident, often referred to as the "Loonie and Hi-C scandal," caused massive uproar within the industry and among fans, leading to a long legal battle that only concluded in 2021.
The "scandal" is viewed by many fans as an unfortunate invasion of privacy rather than a reflection of their professional work. Both artists remain highly influential in the FlipTop battle league and the broader Pinoy hip-hop industry. legal aspects (of the group X-Clusive)
: Hi-C issued a legal statement through her representatives, demanding a public retraction and apology.
The roots of the controversy stretch back to October 2010, when Loonie released his hit track , who was widely known as a member of the Cebuano hip-hop group Dice & K9 (Mobstarr). The song, characterized by mature themes, double entendres, and provocative imagery, was purely a creative musical collaboration.
The controversy began when Hi-C, a subsidiary of the Coca-Cola Company, launched its Loonie product line, which included a cartoon mascot resembling a loonie. While the intention behind the product was likely to create a fun and recognizable brand, the execution fell flat. Many Canadians took offense to the cartoon loonie, perceiving it as a crass commercialization of a beloved national symbol. The reaction was swift and severe, with Canadians taking to social media to express their outrage and disappointment. In late 2025, during a podcast hosted by
: The podcast owner issued an apology, but Hi-C insisted on a personal, concrete rectification from Badang himself, stating that "demands are on the table" to avoid a lawsuit. 🎵 Musical Connection: "XXX"
The Loonie and Hi-C scandal serves as a cautionary tale about the dangers of exploiting athletes and mascots for marketing and entertainment purposes. The incident highlights the need for greater accountability and transparency in professional sports, particularly when it comes to the treatment of those involved.
The reason this event resonates enough to be labeled a "scandal" is the intersection of and nationalism . Hi-C was a staple of school lunches, and the loonie was a staple of daily life. When the two collided in a way that felt manipulative or "cheapened" the currency, it sparked a debate about where corporate branding should end and national symbols should begin. Conclusion
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In October 2012, Prosecutor Ferdinand Collantes of the Cebu Provincial Prosecutor's Office found sufficient evidence to indict Loonie for libel, a violation under the Revised Penal Code.