If you are new to Ben Settle’s world, you don't have to start by buying back issues. He offers a generous entry point:

: Using "micro-riddles" and the "Gary Halbert method" to ensure emails are eagerly opened. Advanced Selling Techniques (Issues 7–12) Affiliate Marketing

The first 15 issues of the newsletter established the core "Settle" methodology: daily frequency, entertainment-first content, and soft-selling without sounding obnoxious. Guide to the Foundations: Issues 1–15

In a digital world, a physical, paper newsletter (or its content) acts as a pattern interrupt that creates authority Email Players Newsletter. How to Get Started with Ben Settle

The sole job of a subject line is to get the email opened. Settle advises against using "benefit-driven" headlines that give away the ending. Instead, he advocates for blind curiosity. Examples inspired by his early frameworks include:

Rather than coddling subscribers with free advice, the early framework focuses on a psychological shift: treating your email list as an exclusive entertainment channel where pitches are a natural extension of the story. Core Mechanics Revealed in the Early Issues

Ben Settle's Email Players a high-ticket, offline (print) monthly newsletter priced at $97.00/month that focuses on "infotainment" style email copywriting

: Paradoxical strategies to keep engagement high while filtered out "whiners" or those who aren't aggressive buyers. Notable Features Physical Format : Unlike most marketing courses, this is a printed newsletter mailed to subscribers' homes. The Playbook : New subscribers typically receive The Email Players Playbook

: Priority access to businesses seeking email copywriters (not guaranteed).

Based on established content from early issues and Ben’s long-standing curriculum, here is what is typically covered in the formative stages of the subscription: Learning from Ben Settle's newsletters

By studying these early volumes (1-15), you will learn how to turn your list into a high-converting asset.