Look for "SSS6698-BB MPTool" or "USBDev SSS" packages. Version v2.447 and v2.162 are common stable releases for this specific chipset.
Set the target capacity to (16GB) or leave it on "Auto-Size".
Try a different USB port, preferably a USB 2.0 port on the back of a desktop computer for more stable power delivery.
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If your drive is recognized, it will appear in one of the numbered slots on the user interface.
Fixing a controller-level issue requires specialized manufacturer utilities. Traditional formatting tools like Windows Disk Management or Rufus will not work. 1. Flash Drive Information Extractor
What is the or memory vendor listed in ChipGenius?
If you have such a drive and need firmware tools:
: USBDev.ru provides the most comprehensive archive of SSS (Solid State System) firmware and repair instructions.