: Included major stars like Angelica Panganiban , Jennylyn Mercado , Katrina Halili , and Marian Rivera before the edition ceased in 2018.
Launched in 1985 by Northern & Shell, a British media company, FHM was initially designed as a men's magazine that would compete with the likes of Penthouse and Playboy. However, FHM quickly carved out its own niche by focusing on humor, lifestyle, and entertainment, rather than pure nudity. The magazine's tone was lighthearted and playful, with a dash of cheeky British humor.
: This annual poll was a global event where readers voted for their favorite women, often including athletes like Yibbi Jansen alongside traditional models. Regional Highlights
Today, the legacy of the classic FHM model lives on through digital media trends. The curated, high-glamour photography style pioneered by the magazine heavily influences modern social media platforms. Many alumni of the magazine have successfully transitioned into entrepreneurs, actors, and media executives, utilizing the platform built during the peak of the print era to sustain long-lasting careers.
The era of the "FHM model" faced significant challenges starting in the mid-2010s: Suspension of Print:
For nearly three decades, For Him Magazine (FHM) was the bible of the "lad culture" generation. It sat on the coffee tables of student dorms and the shelves of newsagents across the UK and the world, defining what—and who—was desirable. While the publication featured football results, gadget reviews, and cheeky interviews, its beating heart was the FHM model.
The legacy of FHM magazine models lives on in the archives of twentieth-century pop culture history. The magazine served as a mirror to the entertainment trends of its time, charting the rise of reality TV, the explosion of MTV culture, and the dawn of the internet age.
Unlike high-fashion magazines, FHM focused on "the girl next door" but with a glamorous, provocative edge. The magazine transitioned away from using professional fashion models to featuring established actresses, singers, and TV presenters.
became synonymous with the brand. Willoughby notably graced the final print cover in February 2016. The Girls of FHM