Are you selling ? What is your current email sending frequency ?
In the world of direct-response marketing, few names evoke as much strong reaction—or as much profit—as Ben Settle. Widely regarded as a modern master of email copywriting, Settle pioneered an aggressive, high-frequency, entertainment-focused style of email marketing that flipped traditional corporate communication on its head.
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He does not focus on complex automation sequences, trigger tags, or AI-generated templates. Instead, he teaches how to capture attention, stimulate curiosity, and influence human behavior through the written word. Whether a marketer is sending a plain-text email in 2012 or broadcasting a newsletter across decentralized platforms today, the psychological triggers of storytelling, polarization, and curiosity remain identical. Key Takeaways for Modern Marketers Ben Settle - Email Players 1 - 15
In today’s world of 90-day drip campaigns, Issue #3 is heretical. Settle suggests that long, pre-written sequences smell like automation. Instead, he advocates for "live-ish" emails—batches written daily that reference current events. He reveals how he writes 30 emails in one sitting and then sprinkles "freshness" into each one (date stamps, news references) to fool the brain into thinking a human typed it just for you.
Understanding and optimising the 5 important parts of an email
The first 15 issues focus on establishing a "daily email" habit and specific monetization strategies: The "Opt-in" Issue (Issue 1) : This is the standard "free drive" issue. It reveals 24 different ways to make more money with email marketing. Initial Auto-responder Strategy Are you selling
Here is an in-depth breakdown of the strategies, psychology, and tactical shifts taught across the foundational first 15 issues of Ben Settle's Email Players . 1. The Core Philosophy: The Death of the "How-To" Email
In the crowded, noisy world of internet marketing, where gurus constantly chase the latest algorithm hack or AI prompt template, one voice stands stubbornly apart. That voice belongs to .
"The entertainer is someone who uses humor and entertainment to engage their audience," Ben said. "Their emails are often fun and lighthearted, and they're using humor to build rapport and connection. They're making their subscribers laugh and smile." Widely regarded as a modern master of email
A compelling, often bizarre subject line and opening sentence that disrupts the reader's normal thought patterns.
: A core gift for new subscribers that outlines a 94-email daily sequence (3+ months of content). List Building (Issue 2 & Beyond)
To write compelling daily emails, you need a distinct voice. Settle teaches readers how to develop an unfiltered, unapologetic online persona. He encourages writers to stop trying to please everyone. By being polarizing, expressing strong opinions, and embracing your flaws, you repel the hyper-sensitive non-buyers and fiercely attract a hardcore tribe of hyper-buyers. 3. Creating "Open Loops"