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by Dr. S.S. Khanka , published by S. Chand & Company , is a widely recognized textbook in Indian universities for B.Com, M.Com, and MBA students. It is praised for its structured approach to explaining complex entrepreneurial concepts in a simple, easy-to-follow style. Core Content & Key Features Here are the best pathways: Leo realized then
The book explores why individuals choose to become entrepreneurs. It covers:
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Analysis of how startups and small-scale industries (SSIs) contribute to balanced regional development, capital formation, and employment generation.
Entrepreneurship is the backbone of modern economic growth, fostering innovation, creating jobs, and driving societal change. Among the academic literature covering this dynamic field in India and globally, stands out as a foundational text.