As popular media shifts toward OTT platforms (like Zee5, Chaupal, and Prime Video), Bajwa’s extensive catalog ensures she remains a dominant force in digital streaming content. She has successfully transitioned Punjabi cinema from a localized niche into a globally recognized, multi-million-dollar entertainment powerhouse.

Neeru Bajwa’s journey in popular media began in the late 1990s with a brief foray into Bollywood, making her debut in Dev Anand’s Main Solah Baras Ki (1998). She also transitioned to Indian television, appearing in popular soap operas like Hari Mirchi Lal Mirchi and Astitva...Ek Prem Kahani . However, her true calling lay in regional cinema.

As a filmmaker, Bajwa uses Neeru Bajwa Entertainment to champion relatable, women-centric stories and social issues:

: Her performance in Kali Jotta (2023) was highly acclaimed for its bold exploration of mental health and violence against women.

Overall, Neeru Bajwa has established herself as a talented actress and producer in the entertainment industry, with a strong online presence across various platforms.

, showcasing her versatility beyond the silver screen. Her early career included popular Hindi TV dramas like Astitva…Ek Prem Kahani and : She debuted as a director with

Under the banner of Bajwa Productions, Neeru Bajwa has produced a range of content, including web series, short films, and music videos. Her production house has collaborated with prominent platforms like ALTBalaji, ZEE5, and YouTube, producing hits like "Tarka" (2019), "Lackey" (2020), and " Jamtaara" (2020). These shows have not only garnered critical acclaim but also achieved significant success in terms of viewership, cementing Neeru Bajwa's position as a leading content creator in the industry.

Punjabi cinema, historically, is hero-dominated. Yet, Neeru Bajwa took a calculated risk that altered the industry's trajectory. She produced and starred in Shadaa (2019), a film centered on a couple’s hesitation toward marriage, but told largely from the female gaze. More aggressively, she produced Puaada (2021) and the landmark Kali Jotta (2023).

(2024) recently made history as the fastest Punjabi film to cross the ₹100-crore mark worldwide. : Kali Jotta