The 2010 calendar featured an incredibly high-profile lineup of models who fully bought into Richardson’s playful and uninhibited direction. The roster included: Rosie Huntington-Whiteley Lily Cole Daisy Lowe Abbey Lee Kershaw Catherine McNeil Eniko Mihalik Marloes Horst Georgina Stojiljkovic Gracie Carvalho Ana Beatriz Barros
In the years following 2010, the Pirelli Calendar continued to evolve. It eventually moved toward more diverse and narrative-driven themes, such as the 2016 edition by Annie Leibovitz, which focused on women of achievement, or the 2018 edition by Tim Walker, which featured an all-black cast in a reimagining of Alice in Wonderland. Collector Interest and Digital Archiving
Fashion platforms, such as Models.com , offer galleries of the 2010 shoot, listing the models and providing high-quality images. Pirelli Calendar 2010.pdf
Sometimes, the PDF was saved by web crawlers. Try visiting: web.archive.org and searching for the old Pirelli press area URLs from 2010. However, most large PDFs were not fully archived.
Following the Chinese opulence of 2008's calendar by Patrick Demarchelier and the African wildlife of Peter Beard's 2009 edition, the location for 2010 was the vibrant setting of Bahia, Brazil, with the Uxua Casa Hotel serving as a home base. This shift in location was integral to the calendar's theme. The 2010 calendar featured an incredibly high-profile lineup
The production process in Brazil was also documented in a "making-of" film, which explored the creative collaboration between the photographer and the models. Because 2010 was a common year starting on a Friday, the calendar's date structure is identical to years such as 1999 and 2021, and it will be applicable again in 2027.
In this context, the 2010 calendar now appears as the last great, untamed roar of an era, the final major example of the "The Cal" in its most traditional, unabashedly sensual form. For collectors, it is a crucial piece of that narrative; for fans, a document of a fleeting, transgressive moment; and for critics, a complex artifact of beauty, provocation, and cultural debate. However, most large PDFs were not fully archived
While much of the imagery features trademark minimalist backgrounds, the 2010 calendar was shot on location in Bahia, Brazil. The setting provided a vibrant, sun-drenched contrast to the studio setups. The natural light and historical depth of Bahia infused the overall project with a distinct tropical aesthetic that complemented the artistic direction of the shoot. The Editorial Cast
The trademark Richardson lighting that makes every picture look like a taken-in-the-moment photograph.
Searching for the PDF today reveals the fracture in the art world: One camp wants to preserve the file as an important piece of photographic history (the last gasp of pre-#MeToo fashion). The other camp wants it deleted permanently.
The Evolution of "The Cal": A Look at the 2010 Pirelli Calendar