In 2007, the franchise expanded into a 12-episode Japanese animated series produced by Madhouse. It follows the demon hunter Dante, a stylish and cynical mercenary who runs his own "Devil May Cry" business.

In the world of crafts, "DMC" is a famous brand of embroidery floss. "Milky Cat" is sometimes associated with specific craft patterns

After episode 3 aired (featuring a dance number where Aoi imitates a cat lapping milk), the hashtag went viral. Fans film themselves doing the "Lap Dance" (a literal dance of lapping milk from a saucer) set to a sped-up version of the opening theme. Corporations have jumped on the bandwagon, with Calpis releasing a limited "Milky Cat Latte" drink.

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By focusing on creating a supportive and inclusive educational environment, institutions can help ensure that students have a positive and productive academic experience. This approach can lead to better academic outcomes, improved mental health, and a stronger sense of community among students and faculty.

Because the show is set in a purikura arcade, Sega (which owns the DMC production label) launched a dedicated pachislot machine and a smartphone game, . The game tasks players with matching "milky eye" patterns to solve crimes. It is currently the 4th highest-grossing app in the Japanese Google Play Store.

While the series itself is a gem, the entertainment surrounding it has exploded into a multi-platform phenomenon.